What is False Consensus Effect? The False Consensus Effect, also termed as False Consensus Bias, is about how we can tend to inaccurately perceive the degree to which our beliefs, opinions, preferences, values and habits are normal and shared by others. It is a social bias that can lead us to believe in the existence[…]
In this series of posts I will provide an overview of the following cognitive biases; False Consensus Effect (Social), Déformation Professionelle (Decision Making) and Positive Outcome (Probability/Belief). In each instance I will provide a short overview of the history of the bias, highlighting any researcher’s involved while also providing an analysis of the potential Pro’s and Con’s associated with each bias.
Cognitive scientist Donald Hoffman is trying to answer a big question: Do we experience the world as it really is … or as we need it to be? In this ever so slightly mind-blowing talk, he ponders how our minds construct reality for us. Watch more videos like this on Ted.com. If you just need[…]
http://www.ted.com Using examples from vacations to colonoscopies, Nobel laureate and founder of behavioral economics Daniel Kahneman reveals how our “experiencing selves” and our “remembering selves” perceive happiness differently. This new insight has profound implications for economics, public policy — and our own self-awareness. Do you need help with your Digital Strategy? If you just need[…]