What is Cognitive Bias?

In this series of posts I will provide an overview of the following cognitive biases; False Consensus Effect (Social), Déformation Professionelle (Decision Making) and Positive Outcome (Probability/Belief). In each instance I will provide a short overview of the history of the bias, highlighting any researcher’s involved while also providing an analysis of the potential Pro’s and Con’s associated with each bias.

The riddle of experience vs. memory | Daniel Kahneman

http://www.ted.com Using examples from vacations to colonoscopies, Nobel laureate and founder of behavioral economics Daniel Kahneman reveals how our “experiencing selves” and our “remembering selves” perceive happiness differently. This new insight has profound implications for economics, public policy — and our own self-awareness. Do you need help with your Digital Strategy? If you just need[…]