Are you looking for search engine optimisation companies to help you to position your content?
Before you start, ask yourself the following;
Do I want to target keywords that don’t generate traffic?
Of course you don’t! That wouldn’t make any sense!
The really good news is that the search engines are full of keyword gaps, meaning that there are keywords that are being searched for regularly by information-hungry individuals (potential followers, contacts & clients) for which there is little or no corresponding content. Think about it, when you search for information in Google, Bing or Yahoo and keep getting results that don’t interest you … they are content gaps. When you don’t find exactly what you are looking for on the first page in Google … that’s a potential content gap. Practically every conceivable topic or subject has content gaps in the search engines and they are organic traffic-goldmines for those who choose to fill them with top quality content that people are searching for everyday.
So before you go signing up for expensive SEO and/or PPC campaigns, do some research for yourself! If you’re talking to search engine optimisation companies then you should be informed and know what to expect before you commit to investing in services.
This is a very powerful and extremely user-friendly tool that takes data from all the search engines and presents it in an easy to understand format. A lot of this data is available through Google Adwords, but this interface eliminates the complications of navigating the Google platform and it’s designed especially the purpose of SEO research (Adwords is designed to get you to run adds and is used predominantly by SEO experts).
Across the six columns you will find:
1) Avg – (Average Number of searches) the average number of searches that the keyword receives every month. If you are not looking at this data before you start optimising your web content you should see a doctor (that’s just a friendly joke). Can you imagine creating a webpage and all the content that goes on it for a search term that nobody is searching for? Not all search engine optimisation companies will tell you this (most will, but I have come across some SEO cowboys in my time so beware).
2) Traffic – (Vistis to your website when ranked) Next you’ll see how much traffic to expect on your website if you get your page positioned on the first page of the search engines for that specific keyword term.
3) QSR – (Quoted Search Results) It’s important to be realistic and aware of what we are competing with. In the next column we can see the number of competing pages that correspond to the search term. Some search terms are just so saturated with content that you may as well forget about SEO strategies for them (there are other ways to get your content positioned). This is another detail that not all search engine optimisation companies will share with you (of course, the honest ones will).
4) KQI – (Keyword Quality Indicator) In column 4 we can see the rating for each specific keyword search term. In addition to ensuring that we remain realisitic about which keyword search terms to target and which to ignore, using this tool helps save time too. It’s quite simple, if it’s not a green “Great” then it’s usually not worth pursuing through SEO optimisation.
5) SEO – (Score based on Traffic/Competition) Finally, putting all this data together we can estimate how likely, easy or difficult it will be for us to actually position our content on the first page in the search engines for our chosen search term. It goes without saying that simply identifying the terms is not enough, we will need to know how to optimise our content effectively. With scores from 1-100, the terms with 80+ are practically there for the taking. If we optinise our content properly we will achieve first page rankings that will generate inbound, highly qualified traffic.
In the final column all the way to the right we can search for SEO focussed domains, which is an extremely effective way to get your products or services in front of the very people who need them and are searching the web for answers and solutions.
So, whether you are working with search engine optimnisation companies or taking care of your SEO strategy yourself, make sure you check out this tool.
Research keywords for your business here (Get 30 free searches):
There is a free trial period available for this tool. Here are the pricing options.
Interested in looking at some Case-Studies? (watch out! Here comes my “plug” 🙂