Social Selling with LinkedIn

In this digital age, salespeople must tailor their LinkedIn and Twitter presence to appeal to, and engage with, clients and prospects. Expert social seller Jamie Shanks explores how salespeople can use LinkedIn to establish trust and credibility, and grow their network. He shows you how to edit and improve the four crucial areas of your LinkedIn profile (your photo, headline, summary, and recommendations), and how to develop an efficient (30- to 60-minute) daily routine for social media monitoring and engagement.