In this workshop Harvard i-lab will take you through the steps in thinking about (and preempting) user interaction and user experience design and outline ways in which we can evaluate, test, and analyze interactions to pivot designs leanly. This session will use examples from real startups.
Users are unpredictable. Results are often surprising. Testing is all we can do.
How to increase conversions
Autofill forms to facilitate repeated use (Uber credit card example)
Question & Answer Platform example. Irresistibly intriguing persona specific question via email
Action points above the fold
Minimum scrolling for higher conversion
Minimum clicks required for higher conversion
Forms with engaging persona specific questions before the data fields
Free no sign up required use of software/App
Example Accounting software, to save your work you have to sign up so after inserting all your expenses for the month you will be inclined to sign up and save your data.
Routes & Pathways
Reddit artificially created community
Questions & Answers
How to handle "Trade off" decisions
Implement continually & parallel testing
The experimentation platform. Multiple frontend variations offering varying features to specific persona groups for parallel testing.
Fake a feature before doing it approach, "Vapourware for non existent solutions represented by mockup or prototype. Kickstart.
Asking for feedback
Feedback is extremes. Love/Hate. Offer the possibility but not in your face on the homepage.
Do you need help with your Digital Strategy?
If you just need advice or guidance about how to get started you can request a 60 or 120 minute consultation by appointment. If you have a team or intend to start building your project you can Hire me for a day. I can either consult, support, train, coach or manage. My job will be to empower your team and help them become expert Digital Professionals. If you are ready to launch (I mean really ready, you will need to have finance) then I would love to have the opportunity to discuss how I could join your team. Review my CV here.